500 Ala Moana Blvd. #7-500
Honolulu, HI 96813
The Digital Billboard Network (DBN) was launched in April 2017 with a collection of twenty screens strategically located within Aloha Island Mini-Marts and Jamba stores on the island of Oahu. Continuing to expand, the system has now grown to feature thirty-four customized programming networks transmitting through almost 290 screens statewide.
Most recently, Hawaii Island became the fourth to receive its own island-specific network adding another twenty-five screens to the statewide system. Growth continues on Oahu with Dunkin Donuts joining the expanding list of retail chain partners.
"Verified Screen Views" have grown from 72,000 with 142,000 "Opportunities To See" (OTS) in April 2017 to the current average of more than 5.25 million views and 12 million OTS per month.
More than 70% of verified views come from the 21-44-year-old demographic most traditional mass media are struggling to reach. As our marketing partners and advertising customers enjoy the success of this increased reach and message frequency, the Digital Billboard Network complements a balanced approach to newspaper, print and other traditional media channels.
With the Digital Billboard Network, OPI is pleased to continue on its mission to provide advertisers with the opportunity to reach all consumers across the state of Hawaii! Questions? Please contact Kellie Nakahara, Digital & Video Sales Manager at 808-529-4364 or KNakahara@staradvertiser.com.
Deploy a state of the art Digital Billboard Network inside your retail store that you can use to run in-store promotions.
We can help provide content for customers to help with the overall shopping experience like our Digital Billboard Network News Minute of the day. The news minute is updated daily and focuses on the top 3 stories from the Honolulu Star-Advertiser.
Having the Digital Billboard Network will help you identify your customer demographics. We will provide you with monthly reporting that will breakdown in detail who your customers are and when are they coming in. We also provide reporting on customers per hour and customers per day average which will really help improve your advertising/ROI tracking.
You’ll have the ability to run multiple videos at the same time allowing for A/B creative testing. Our system will track views and is able to provide engagement reports for each video that you run.