The Digital Billboard Network (DBN) was launched in April, 2017 with a collection of twenty screens strategically located within Aloha Island Mini-Marts and Jamba Juice stores on the island of Oahu. Continuing to expand, the system has now grown to feature thirty-four customized programming networks transmitting through almost 300 screens statewide.
Most recently, Hawaii Island became the fourth to receive its own island-specific network adding another twenty-five screens to the statewide system. Growth continues on Oahu with Dunkin Donuts joining the expanding list of retail chain partners.
"Verified Screen Views" have grown from 72,000 with 142,000 impressions in April, 2017 to the current average of more than 6 million views and 12 million impressions per month.
More than 70% of verified views come from the 21-44 year old demographic, the most traditional age group mass media is struggling to reach. As our marketing partners and advertising customers enjoy the success of this increased reach and message frequency, the Digital Billboard Network complements a balanced approach to newspaper, print and other traditional media channels.
With the Digital Billboard Network, Oahu Publications is pleased to continue on its mission to provide advertisers with the opportunity to reach all consumers across the state of Hawaii!