Email

BYamashita@staradvertiser.com

Phone

808-529-4343

Address

500 Ala Moana Boulevard
Honolulu, HI 96813

SEND US A MESSAGE

Digital Out-Of-Home Advertising

Verified engagement is revolutionizing the advertising industry

SCROLL DOWN TO LEARN MORE

AWARDS

Mega Conference 2018 Innovation Award

Mega-Conference explores new approaches and new solutions to the issues facing the newspaper industry

INMA Global Media Awards 2018

First Place

The largest media brands in the world thinking like entrepreneurs and upstarts making big splashes

Best Idea to Grow Advertising Sales or Retain Advertising Clients:

Second Place

Activities used to support the sales or retention of display advertising and classified advertising in the print publication, advertising in digital media.

Best New Concept or Innovation to Create New Profit Centers

Third Place

Breakthrough ideas with impact on revenue and profitability and measurable returns on investment.

Honorable Mention

Best Use of New Technology to Generate Revenue and Engage

Using advanced Artificial Intelligence (AI) to generate revenue and boost reader engagement

Editor & Publisher

10 Newspapers That Do It Right

Recognizes some of the biggest and brightest ideas taking place in digital innovations, strategies that helped cut costs, and revenue ideas that increased the bottom line

History

The Digital Billboard Network (DBN) was launched in April, 2017 with a collection of twenty screens strategically located within Aloha Island Mini-Marts and Jamba Juice stores on the island of Oahu. Continuing to expand, the system has now grown to feature thirty-four customized programming networks transmitting through almost 300 screens statewide.

Most recently, Hawaii Island became the fourth to receive its own island-specific network adding another twenty-five screens to the statewide system. Growth continues on Oahu with Dunkin Donuts joining the expanding list of retail chain partners.

"Verified Screen Views" have grown from 72,000 with 142,000 impressions in April, 2017 to the current average of more than 6 million views and 12 million impressions per month.

More than 70% of verified views come from the 21-44 year old demographic, the most traditional age group mass media is struggling to reach. As our marketing partners and advertising customers enjoy the success of this increased reach and message frequency, the Digital Billboard Network complements a balanced approach to newspaper, print and other traditional media channels.

With the Digital Billboard Network, Oahu Publications is pleased to continue on its mission to provide advertisers with the opportunity to reach all consumers across the state of Hawaii!

LEARN MORE ABOUT US ยป