Email

JHiga@staradvertiser.com

Phone

808-529-4712

Address

500 Ala Moana Boulevard #7-500
Honolulu, HI 96813

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    Digital Out-Of-Home Advertising

    Verified engagement is revolutionizing the advertising industry

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    AWARDS

    Mega Conference 2018 Innovation Award

    Mega-Conference explores new approaches and new solutions to the issues facing the newspaper industry

    INMA Global Media Awards 2018

    First Place

    The largest media brands in the world thinking like entrepreneurs and upstarts making big splashes

    Best Idea to Grow Advertising Sales or Retain Advertising Clients:

    Second Place

    Activities used to support the sales or retention of display advertising and classified advertising in the print publication, advertising in digital media.

    Best New Concept or Innovation to Create New Profit Centers

    Third Place

    Breakthrough ideas with impact on revenue and profitability and measurable returns on investment.

    Honorable Mention

    Best Use of New Technology to Generate Revenue and Engage

    Using advanced Artificial Intelligence (AI) to generate revenue and boost reader engagement

    Editor & Publisher

    10 Newspapers That Do It Right

    Recognizes some of the biggest and brightest ideas taking place in digital innovations, strategies that helped cut costs, and revenue ideas that increased the bottom line

    History

    The Digital Billboard Network (DBN) was launched in April, 2017 with a collection of twenty screens strategically located within Aloha Island Mini-Marts and Jamba Juice stores on the island of Oahu. Continuing to expand, the system has now grown to feature thirty-four customized programming networks transmitting through almost 300 screens statewide.

    Most recently, Hawaii Island became the fourth to receive its own island-specific network adding another twenty-five screens to the statewide system. Growth continues on Oahu with Dunkin Donuts joining the expanding list of retail chain partners.

    "Verified Screen Views" have grown from 72,000 with 142,000 impressions in April, 2017 to the current average of more than 6 million views and 12 million impressions per month.

    More than 70% of verified views come from the 21-44 year old demographic, the most traditional age group mass media is struggling to reach. As our marketing partners and advertising customers enjoy the success of this increased reach and message frequency, the Digital Billboard Network complements a balanced approach to newspaper, print and other traditional media channels.

    With the Digital Billboard Network, Oahu Publications is pleased to continue on its mission to provide advertisers with the opportunity to reach all consumers across the state of Hawaii!

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